Dr Smitha Nayak, Associate Professor SOM was invited as Resource Person at the AICTE sponsored QIP program organized by 188体育平台 College of Pharmaceutical Sciences, 188体育平台 Academy of Higher Education, 188体育平台, Karnataka, during Sept 17-29, 2018. In the program she delivered an expert lecture on 'Pharmaceutical Marketing: The New Rules of a Multi-channel Marketing Strategy.'